Social media sites are important for promoting yourself on the web, but they’re not the be-all end – all of web promotion by any means. Facebook is generally considered to be the most effective venue for promoting yourself online, though their advertising effectiveness has taken serious blows in the eyes of the public lately. WordPress can actually do many things that Facebook cannot do for you. If you use any of the WordPress templates available, this is even more the case.
You Own the Space
If you want to see people complain, wait until the next time Facebook updates its page layout or just about anything else about the system. While there are many different reasons given for why people get annoyed when this happens, some of it has to be because, after investing so much time in creating these profiles and making friends on the system, Facebook reminds its users that the users have no control over their own profiles. Facebook owns your profile. You own your website.
If anything changes on your website, you’re certainly going to be aware of it. This offers you a level of control that you simply don’t have on somebody else’s system, whether it’s Facebook or any other social media site.
You Write the Rules
On your Facebook profile, depending upon your settings, you have to take the bad with the good where letting people comment is concerned. If you’re trying to brand yourself and you end up not noticing that somebody is posting extremely negative comments to one of your posts, your brand image may take a hit. On your blog, you can simply elect to approve all comments before they’re posted and, if you do so, you can just weed out the negative ones before they even hit the Internet.
Different Advertising Options
On Facebook, you’re free to use any advertising program that Facebook offers you. On your website, you’re free to use any advertising program at all. If you want to move to pay per click advertisements for a while, you can do so. If you want to include Google text ads on your site, you can do that, too. If you feel like selling banners to raise revenue, most WordPress themes make it easy to include them on your site. There’s really no limit to how creative you can get with your advertising programs for your own website. For your Facebook profile, you’re pretty much restricted to what Facebook allows you to do, which is really quite dis-empowering.
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging. Don’t forget to check out stunning WordPress templates (warning: no boring stuff)