As a blogger, I have never imagined the effect of using discounts and coupons to promote my products. Though, I’ve heard many bloggers talked about how they’ve made more sales by using coupons to promote their products but I’ve not realized how this worked for them.
The truth is that you can make huge sales from your products if you can wisely leverage the power of discounts on products for your customers. Many people are not willing to bring out their money to buy your products until they know that you are ready to give them something for it. In this case, discount coupons can serve the purpose.
But before you could increase your sales as a blogger using the power of discounts, you have to learn how to leverage it and you must also be willing to pay the price of giving discounts to customers. What are the ways a blogger can increase his sales if he decides to give his customers discounts off his products? Below are some smart ways a blogger friend of mine increased his weight watchers and bistro md sales with discount coupons which I’m going to share with you.
Ask for Friends’ Review
Pair influence, they say, is very powerful. This has never been any exception in blogging. If you should manage to make your blogger friends realize what they stand to gain by writing a review about your products and how you have generously decided to give them some 25 to 50 % discounts off the actual price on their blogs, almost half of their blog readers will take a step further to see your products and what is so special about it. If half of them decided to know what your products are all about and why you’ve decided to give away that amount as discount, 20% of them will actually dip their hands in their pockets and pay for it, while 10% will be on “still considering it”.
What is the result of asking a blogger fried of yours to review your products? You got 20% of his readers paying for it. If you meet ten bloggers – that is almost 20% of their readers times ten!
Create Attention Catching Newsletters
The other smart thing my blogger friend did that helped him increased sales by just giving discounts off his products was creating attention grabbing and mind-changing sales copies as newsletters. This is also stressing the need for you to start building your mailing list straight off. If you decided to offer discounts off your products, you can send a newsletter to your mailing list, advising them on how they could make their blogging better just by buying a flat screen monitor and at the end of your ramblings, you’ll tell them how you feel your safe-for-bloggers flat screen monitor could help them and how you’ve decided to cut off 50% of the actual price.
Let your readers realize the importance of your products by creating follow-up emails. My blogger friend did not actually sell a large amount of his weight watchers and bistro md coupons at once. He did what expert marketers call “follow-up”.
Create a Hype using Your Blog Readers
I don’t think there is any other effective way to make people want to buy what you have to sell than by creating hype about it. After all, it’s not all the best seller products were sold by silently marketing them. Almost all of them were sold at break-neck speed just because they were hyped.
If you could make your blog readers start talking about your products and how good they are on social media sites and forums, they’ll drive in a large amount of prospective buyers for you.
But you have to give them your products to test for free, because you won’t want them to start lying about your product – that is totally out of it.
Create a sense of urgency
Sometimes, potential buyers may not know the importance or value of the 50% discount you are giving them off your products and you don’t want them to start wasting more time evaluating the importance of it. This is why my blogger friend created a sense of urgency for his products. He made his readers and potential customers believe that there was little time for them to make their decisions or else, they are no more going to be eligible for the discounts that he’s giving off his products.
You might send you first newsletter to your readers, telling them how happy you are that your product has finally been released and how you felt they could benefit from it, so you’ve given them some discounts if they are buying through you. Your next sales copy should be should showing them what they stand to lose if they missed the discount and then finally you’d send them a sales copy telling them that you’ve decided to close the discount offer but you are giving them 48 hours!
Their reactions would be like this “Oh! Why is he closing the discount deal, I was only waiting for my friend to buy his’ first, I think I should act fast!”
John writes for coupon blog on how to get the best discount deals and how to increase products sales just by offering discounts off your products. He experiments with weight watchers and bistro md coupon and has free weight watchers promo and bistro md coupon codes to share with you on his blog.