What Destroys Your Conversion Rates?

Conversion rate is an important factor– it makes a website gain or loses money. Conversion rates determine how many visitors complete the task you want them to do. The task is not only related to buying a product it can be anything, either signing up for newsletter or taking part in survey. So it is imperative to keep a check on conversion rates and dig out the reasons if you are facing decline in it. Here are some common mistakes that lower the conversion rate of a website.

Wrong placement of call-to-actions

Call-to-actions are key feature that determine high conversion rates so they should be powerful and positioned at the right place. Placement of call to actions below the page fold raises the chances that your visitor may overlook the content you want him to see.

Distracting Visitor

People often use attractive images or banners that distract a visitor from the doing the action you have set for him. Make a visitor focus on your goal; don’t use anything that diverts his attention.

Neglecting usability

A designer should always keep usability in mind before designing a website. A website, no matter how beautifully designed is worthless if it is not usable. Don’t ignore the usability design principles otherwise get ready for dire conversion rates.

Poor testing

One of the main reasons leading to poor conversion rate is its ineffectiveness of working on major browsers. So check your website on every browser, don’t design it for any specific browser. If it functions properly on Firefox, it should also appear good on Internet Explorer, Google Chrome and Safari.

Lengthy Text

Content plays a significant part in capturing the attention of visitor, so it should be engaging and catchy. Don’t use lengthy text; it can create barriers in effective communication. Usage of short and punchy sentences or bullets may work in increasing the conversion rate of your website.

In a nutshell

Use web analytics tools and visitors’ feedback to keep a check on conversion rate, we hope by avoiding the aforementioned mistakes you will definitely get your desired outcomes, and if it doesn’t happen, seek an expert advice from any web design London agency, if you live in UK.

12 comments… add one

  • I think the main reasons for low conversion rate the Target Audience is Too Broad and you are Not Using Persuasive Language

    • Yes, a strong and very comprehensive explanation should be necessary for attracting many and many visitors and to make the points clear.
      Thanks for the note.

  • As i am fully satisfied with Ben here,but my other option is “Call to action”.It totally depends on the call for action and it can be made effective only through writing in a better way one can understand.

  • Among the factors you gave, I think the one that affects most is the lengthy text. The text or caption should be short, but precise so as to attract visitors the very few second they lay their eye on it.

  • I think not to have a good Relationship and have not to deem to give the Good response for whom wants a good suggestion from you.it can make big difference and harm that rate.

  • First of all comes the factor of your content if it is poor rates are ought to decrease next comes the number of visitors if a site can attract more visitors it has high rates. So focus on both these factors more and get definite results.

  • I Think the conversion depend on the quality of traffic , and wrong call to action.

  • Targeted audience is the main factor which affects conversion.
    Say if I am promoting a hosting service, and the incoming traffic already has a hosting (like an established blogger or a blogger who needs seo help) at that instance no conversion will occur.

  • I think the significant factors for low transformation amount the Focus on Viewers is Too Wide and you are Not Using Powerful Language

  • Poor Testing is the culprit in this case.

  • I would have to agree with the person above poor testing. If you are not doing your testing right it can throw off your whole plan.

  • Nice post Saf. You have written an informative post here. Unbroken text and pop ups are a big turn off for me so I avoid those blogs like the plague.

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