Google’s recent announcement has created a fuss among the companies related with third party advertisement and SEOs. As per Google, they will now ‘encrypt’ the searches the ‘logged in’ members make, in the name of ‘privacy’. That means if right now you are using any Google services like Gmail or Google+ and you goggle a search, your search is no longer freely available as earlier it was via referral data. Under the hood of ‘privacy’, Google will now encrypt the data via Google secure search, enabling HTTPS in real terms. The second half says that, the data will be available for advertisement companies who pay Google as per their pay-per-click plan.
SEO side
The announcement has suffered heat by most SEO companies who have taken it hard. SEO organizations used to perform keyword analysis on this referred data only, which was then implemented in sites to make them Google toppers. As per the companies, Google is playing foul. The same data Google claims to protect from abuse will be available to ad-world ready to pay, not a hard-line move. Now where is the privacy they were talking about? SEO claims that the analysis makes the search for a common person easier when we know what are they actually searching! Working on even smaller data set will degrade the landing page experience for a searcher, where 90% of them exit without browsing. The third party ad-world will be the top sufferer. Initially they used to retarget user cookies to dump advertisements, but with restriction on referral data, this will not be possible now. Other claims are that Google will finally surface the data in ‘Google analytics premium’ at ‘premium costs’.
Google side
The blog by Google says that they are merely paying respect to commitment towards privacy search by enabling HTTPS. Privacy lovers indulged in the affair are of the view that Google has the freedom to decide of ‘how to and at what price to do away with the data’. The move is assumed to hit SEO’s, claiming 100% authority over the data. Technocrats, are of the view that this is the way how SSL (secure socket layer) works, practically referral data is passed only two connections intact with a secure link that is generated between Google and the paying advertisement companies and this is the small change of greater amendment Google wishes to create, to finally make searches safe. For mobile users, as they are always logged in while searching, the effect will prove beneficial as most of them do not delete cookies, retraced by ad-companies.
But at the end ‘logged in’ member searches are assumed to be only 1% of all Google searches. Though there has been quite retaliation but privacy pundits are of the view that this might not have a sudden effect. The process is small part of wider movement. SEO ‘optimists’ say that the move has pressurized them to unlock other data doors. In any ways you see, referral data will now buy a value.
About the author:
Margaret is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently bought android for pc. These days she is busy in writing an article on t rex car.
This is a new kind of generation of change for Google. They made a lot of changes this year that makes it complicated too much.
I have read a list of 40 changes and it seems buying and selling backlinks will have no rooms in the future and sites with paid links will be then punished
Yeah, have heard about that privacy policy changes, and not really sure of its effects to SEOs, but for sure they’re onto something evil again.
Everything has its own pros and cons dude
Hey Margaret,
The world is greedy and I guess Google is no exception to that rule. They do not seem like they like to play fair. They make so many changes to weed out spam and scammers and such and then turn around and slap the honest marketer. I hope that some of these changes will not be as drastic as they sound.
Thanks for sharing!
Take care,
~Jeremy
Agreed completely with you, this changes can also affect Google itself, google wanna make even more money then before, and it also recently closed adsense for hosted domains, so i guess they might be thinking to make profit through this way
Google is rather greedy and the evidence is that they are trying to dominate many things not just search industry
Google is a big corporation that can do whatever they want. Anyway, there is so many ways to know much more about the encrypted traffic coming to your site. Just look at their entrance page.
I wish Bing and other search engines will grow up like Facebook and Twitter so we have more options
At this point, I’m so lost on what google is doing. I think part of what they are doing is just adding to their web of functions to for the bettering of their searches, but to make them harder to manipulate. I’m not an SEO wizard by any stretch, and I’m to the point where I’m lost on how to take the right approach.
But it is good as recent changes will help to reduce spammers and black hat SEO efforts to surpass pagerank, good and quality content will help us grow up in a sustainable way
Googles evolutions really makes it even harder each time for SEOs. Encrypting is a just as nasty as that of panda updates, really intimidating. Though got a handy insights as which aspects should we put more focus into.
As Google still dominates the search market, we have no choice instead of following its guides and rules
I agree with the comment that Google still dominates the search market, we have to follow its rules. Other side is that organic traffic comes from Google and that traffic is very important for you to get high page rank.
With the way the technology changes, it is hard to figure out how things are being managed and there is no doubt that Google still dominates the search niche and is playing monopoly with its own rules..
IT’s really bad for those money making SEO companies, but who cares about that.
We got better privacy that’s enough.
This is really a good news for us, as we will get better privacy.
Google is trying to create a monopoly.
I agree with Tinh Tran, if Bing or any other search engine takes the lead, we would at least have choices to make else G will remain the King & we’d have no other option than to abide.
Hi,
Google do not seem like they were fair. Always made so many changes just to whip out scammers and slap the honest marketer.
Thanks for the information.
Daniel
Yes, frankly I don’t like what they say and what they do, both seems not consistent
Google , being the top search engine just trying establish an individual dominance. This is nothing but an indication of their intention to exercise monopoly.
It is clear but no one can stop this if Google still dominating the search engine
I need specific instructions on how to link my blog effectively. Should my blog be based on my website, or can I add to blogs on related sites? I am pretty lost right now, I basically need a blogging tour guide for dummies