Marketing is one major thing any business that will be successful must do: even bloggers must market their blogs in order to grow their reader base. The question now is do you possess the right marketing strategies? Are the internet marketing strategies you are employing into your business going to make any impact on the reach you are targeting? Without a solid internet marketing tactic, you can only reach just a few customers that are not likely to buy your products or recommend your service to their friends and colleagues.
In this article, you will be shown three internet marketing tactics that successful online businesses have employed that you too can apply to your business.
Social Media Marketing
The influence of social media on today’s web has seen great improvements over time, and this has defined a new success for businesses online. Business people that know how to harness the power of this internet marketing strategy are receiving flock of traffic to their business websites and you’ll not want to miss out on this opportunity.
If you haven’t learned the skills it takes to be able to use social media as a means of marketing, then you have a lot to learn. You should know how to use Facebook and Google+ to gather your audience together and you should be able to use that skill to marketing your internet venture.
Article Marketing (Guest Blogging)
Article marketing has been in existence for as long as I can remember, but its power has never diminished. Any business that would survive the fierce competition that it’s expected to face on the internet must have a blog that continually churns out high quality, informative content. This will enable such business to have a presence on search engines like Google and Bing.
After using content to create a presence for your business on search engines, you should use it to market your business on other sites. This is when guest blogging comes in to play.
Guest blogging allows you to submit your article to other bloggers for free, while you get backlinks to your own site or blog as a reward. This backlink can then be optimized by using keywords that your potential customers/readers are searching on Google, which will enable your site to rank higher in search engines for these keywords.
Video and Podcasting
Finally video and podcasting is another form of internet marketing you should not neglect. Video and audio content are beginning to gain much more respect on the internet. With the rise of YouTube and the viral nature of video content, no smart internet marketer would be willing to let the opportunity to use videos as a means of promotion to slip off.
Create a video content, post it on YouTube, link back to your website in the description and have this video posted on as many channels you can afford. Don’t forget to post the video on your website also; a new discovery has revealed that sites with video content have increased opportunity to rank well on Google.
This is a guest post contribution by James Jorner on behalf of www.leighmans.com.