Tags are important to enable indexing of the content on your blog with keywords. This is required for your blog to rank high in search engine result pages. To promote a blog it is essential that you have a well drawn out strategy on how to go about the task by making use of the right tags and at the same time ensuring that your content is tag worthy.
1. Choose keywords appropriately
This is an obvious yet significant thing to do. There has to be a well thought out strategy to this. A random approach does not suffice. Get a fair idea of the keywords in relation to your domain that are searched for the most. This has to be done before the task of content writing begins. Tag appropriately as per the gist of your post. Ensure the use of at least a few popular keywords. Concentrate on one set of keywords till significant progress is achieved in page rank against those keywords.
2. Keep your blog specific to a domain
This helps in focusing on a particular set of keywords. In addition, you attract visitors keen on reading content relating to a particular domain of knowledge. This helps you build a loyal reader base. In case your blog content is diffused in terms of the focus area, then it is likely to get you readers for the first time but to retain the interest of readers would be a near impossible task.
3. Maintain content quality with appropriate keyword density
Once the keywords and the domain have been chosen, get down to the task of writing compelling content. Use keywords in titles and subtitles. Keep the keyword density to an optimal level.
4. Get rid of complacency
The virtual world is dynamic in nature. Once you ensure your content’s presence against a set of keywords, move on to the next. Keep abreast with the latest in your domain. Post content relating to it to get higher number of hits. Exclusivity and quality is the key here. Tag the content with the latest from your domain.
5. Opt for guest blogging from good writers
With this strategy you get to post content from writers who already attract a large number of readers in your knowledge domain. This gets you more readers. Build a loyal reader base.
1. Avoid keyword stuffing
Do not let the quality of the content suffer by adding keywords in a way that it appears forced. The keywords should not come across as a jarring note in the overall flow of the post.
2. Do not stray from the focus of your blog
In a bid to use keywords for tagging, do not make compromises on the basic premise of your blog. Give importance to keywords and tags but understand beyond doubt that the content ranks supreme.
Promotion over the web requires a multifaceted approach. Using appropriate keywords for tagging the content is a significant part of the overall approach. Do remember to follow some simple steps and notice the difference it makes.