If you’ve been reading a lot lately about blogs, social media and this new marketing world we now live in, then you probably have a few questions. And one of those questions might be “how can creating and updating a blog help my business? This is an excellent question and one we plan to address via this article.
It doesn’t matter if you run a restaurant, an accounting firm or any other similar traditional brick and mortar establishment. Fact is that a blog can help you and in a variety of ways. The trick is to know what you want from your blog from the get go, so you can set that up accordingly. Let’s look at the various ways you can use a blog to promote your business.
Gather Emails From Customers
One of the best ways to use a blog to promote your offline business (or any business) is to use it to capture emails from your customers. This way you can always stay in touch, a crucial component to staying and growing your business. You can set up a fun contest via your blog and to enter, your readers need only submit their email address. Make it a condition in order to enter to win the BIG prize. If you set the contest up correctly, have a fantastic prize and let everyone know about it – you should come away with many email addresses. You can also or alternatively set up various widgets on your blog that allow readers and visitors to leave their email address in exchange for a free item such as an ebook.
Announce New Items
Most businesses have things to announce and or new products to introduce, etc. A blog is the perfect mouthpiece to do just that, to let your customers know that you have XYZ coming soon or that during the month of February a huge discount will be available to all those who join your email list or Facebook page. Customers like to try new things and they love to hear about it straight from the horses mouth, so to speak. Make your blog the avenue to learn of your new items, events, people and or discounts.
Facilitate Social Networking
There’s no denying the power and magnitude of social media and social networking sites such as Facebook, Twitter and Google Plus. It’s not just the younger generation either, everyone is on these sites and they spend lots of time there. The key takeaway for business owners on the subject of social media is the SHARE factor. Those who are active users of Facebook, Twitter and Google Plus are addicted to sharing things – be it a good article, fun photo, crazy video, etc. So when you set up your blog make sure its optimized for social media by placing the appropriate buttons, widgets and badges that allow for easy sharing of your content.
Many underestimate the power of blogs and or simply do not understand how they can help promote a business. Hopefully our three tips above have given you a good idea of what you can do via a blog and how it’s done. Feel free to leave your additional questions below and we will be happy to help guide you further.
About the author: Rachel who writes for a Naples car hire web venture.
{ 8 comments… read them below or add one }
Blogs are gaining more and more traction in the business world. Experts believe the trend will continue, and that companies should at least monitor blogs to gain knowledge about what’s being said about their products and services. And if you have the time and inclination to launch your own blog, the result could be increased business visibility, excited audiences, and added revenue.
PhuongLe recently posted..Seven Strategies for Finding Best-Seller eBook Ideas
I think the best way to promote a website is to Gather Emails From Customers and Facilitate Social Networking. Also most important thing is to have a good reputation and a good relationship with your costumers. Great Info!
Stuart recently posted..Tinnitus Ginkgo Biloba Treatment – Does It Cure Tinnitus?
really informative post , business can be promoted by blog . Blogs are becoming a good medium to communicate with customers too .
gadgetstip recently posted..Samumg will not announce samsung galaxy s3 at MWC [Rumor]
You actually make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I will try to get the hang of it!
Max Blog Tips recently posted..Dofollow Social Bookmarking sites of 2012
It’s the best thing that we can do for our business. It’s a 24 hour service that we can’t afford to miss, most people would not even think twice if given that kind of opportunity. By using the right methods in blogging, we give our business the best chance in the world to reel in more potential customers and wider opportunities.
A lot of businesses still miss out on using their blogs as a lead capture mechanism. This tip alone can not only help with blog promotion, but create raving fans who are eager to hear from a business.
TheMarketingJD recently posted..7 Strategies For EVERY MONTH Of Your Marketing
If you feel shy and uncomfortable then you could always start by doing presentations using software such as Jing to record powerpoint. This will help you find your voice and build your confidence before really getting in front of the camera.
Above all else just face your fear and get your videos out there.
Good luck,
Myrna
Hey Admin I want to write a guest post to your blog yaar.
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