What Are the Advantages of Guest Blogging?

guest blogging

More and more bloggers are realizing the importance of guest blogging, offering writers the chance to write a guest post on their own site. The advantages of guest blogging are enormous, for both the guest blogger and the blog owner. This interaction provides a wealth of benefits for both parties, ranging from an exchange of back links, content, and traffic. In addition, guest blogging allows a relationship to grow between the two, creating valuable connections within the blogging world.

guest blogging What Are the Advantages of Guest Blogging?

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5 Benefits of Guest Blogging

Guest blogging can provide significant advantages for both the blog owner and the guest writer. The following benefits are just a few of the reasons why blogs turn to guest blogging:

1. Quality Writers

It may be tough to come up with new content, day after day. A guest writer on your blog can give you and your writers a well deserved break, allowing them recuperate and recharge. In addition, a guest writer provides a blog with a fresh point of view, allowing readers to enjoy a new, different opinion.

2. A New Audience

Successful guest writers often have their own dedicated audience, who follow them from site to site. By allowing a guest writer to contribute a post on the blog, webmasters can allow their traffic to trickle to their site. These new visitors have the potential to turn into dedicated readers, allowing the blog to grow its audience and subscriber base.

3. Building a Brand

Many blogs allow writers to contribute a well-written post, in exchange for exposure and back links. In general, blogs allow writers to add a profile picture and author bio on the bottom of their article, giving readers a direct chance to interact with the writer. Back links are also especially useful for SEO purposes, as it allows the guest blogger to increase the rankings and authority of their own sites.

4. Increase your Authority

Another advantage of guest blogging is that the writer is able to increase their authority and knowledge. This opportunity can be extremely beneficial for the new reader, as they have the chance to spread their name and brand on established sites. As the guest writer posts articles on a variety of sites, his or her authority in the niche rises as well.

5. Develop Writing Skills

Finally, one of the main benefits of guest blogging is that it allows the writer to develop his or her skills. The average guest blogger writes on a variety of topics, developing skills and a knowledge base that allows them to touch on various matters.   In addition, writers are also able to get feedback on their writing, both from editors and the readers themselves. Therefore, writers can learn what to improve and apply this knowledge to their next article.

There are still a fair amount of blogs and writers that stay away from guest blogging, whether to preserve the voice of their blog or prevent content from being posted elsewhere. However, the benefits greatly outweigh the disadvantages of guest blogging, compelling many blogs to engage in this useful practice.

About the author:

Rachel Hyun Kim is a writer on topics ranging from payroll processing to document scanning. She writes for an online resource that gives advice on topics including VoIP phone systems for small business owners and entrepreneurs at Resource Nation.

20 comments… add one

  • Getting to a new audience is really why I guest blog, and you can really help out your site numbers this way.

  • Hi, Can I add my website to Featured Links. Thanks

  • 5 poits are very nice .. cool pointing view :)

  • At the mean time guest blogging has some disadvantages too thats why top bloggers like amit agarwal, darren rouse, don’t guest post at other blogs.

    • Really? The only reason that they can’t guest post (they did a lot previously) because they are too busy moderating their guest posts dude :-)

  • There are number of advantages of guest posting. Guest post can increase your reach to your customers. You can easily get backlinks for your website and your fan followings through guest and so on…..

  • hi tran,
    first of all your new theme is looking better then older one .. you missed 1 point , we are able to earn money with guest blogging using revenue sharing sites ..nice share :)

  • A really great step by step benefits of guest blogging. Guest blogging is a great way to build relation, community, Backlinks, Branding

    • You are right, we have more friends by this kind of social guest blogging :-)

  • I unknown this Guest Blogging cooperation model. Is it different with contributors?

    • No, it is relatively similar to contributor, just different wording :-)

  • Guest post is best way to get traffic, Best tips…

  • I agree that developing one’s writing skills happens when guest posting quite often. I hope I can hone my skills (I think that’s the term) before guest posting elsewhere. I see so many guest posts that have terrible grammar and spelling errors. I want to make sure my writing is well developed before I have my writing featured on a blog other than my own.

    • You are right as guest blogging in a big site needs a great skills and proficiency in grammar and wording too even you have great ideas :-)

  • I totally agree with all of this. Guest blogging is one thing where you can determine if you are really effective in the field of blogging. People will start talking about your blog and your articles. If your reputation goes high, then you don’t have to do guest blogging anymore. You can concentrate on you own site.

    • I agree with your first point but not really with the second point. Once your blog is popular but you are not yet the #1 in the niche, guest blogging is still the way to go :-)

  • Nice post About Guest blogging! Yes its true and very popular method for blog traffic and Pagerank, guest blogging is a unique way to get targeted traffic to your blog. Rank will be high on search engines based on backlinks, guest blogging also improve our writing skills more and more.

    Thanks for sharing! keep writing.

    • The most important thing about guest blogging is that it is totally FREE :-)

  • The advantages of guest blogging are enormous, for both the guest blogger and the blog owner. This interaction provides a wealth of benefits for both parties, ranging from an exchange of back links, content, and traffic. In addition, guest blogging allows a relationship to grow between the two, creating valuable connections within the blogging world.

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