Product descriptions can actually be the reason for a consumer to make a purchase. It’s possible that he isn’t really interested in making a purchase, but still ends up buying because of a great description. And it’s also possible that he is extremely keen, but gives up because poor descriptions for the product. In either case, we can say that product descriptions can make or break a sale! Here are top tips that can help you win the consumer with your PDs:
Before You Start Writing Product Descriptions – Points To Keep In Mind For Writing Effectively:
1. Research And Understand The Product
You should know what the product is about and how the market functions. What are the constituents of the product? And other such questions need to be answered before you write your product description.
If the product is committing something to the consumer, how is it living up to the expectation? You should know how a product works or functions.
2. Know Your Target Audience
This is the most important aspect. Understand the consumer behavior and your target audience’s approach to buying and selling of the product. What are their preferences, what are their choices and what would attract them to make a purchase? An in-depth study of your audience is needed.
While Writing Product Descriptions – Points To Keep In Mind For Writing Effectively:
3. Clear And Simple Language
The language you use should be simple and easy to understand. Simple but effective texts are often more successful with prospective buyers.
4. Brief But Complete Description
The product descriptions should not be too lengthy. They should be brief but at the same time, they should carry all the information that one needs to know about the product.
5. Benefits, Not Only Features
Features are also important, but ultimately, the user is more interested in knowing what is in it for them. Benefits sell, so make sure you highlight them.
6. Keywords For Search
Use keywords in your product Content; not just because it’s for SEO reasons, but also because, the keyword is precisely what the user is going to type in while looking for your products or services. So ensure that you have the keywords in place so that there’s a greater chance of the user to reach you.
7. Proper Information About Images
If images are associated with your product, make sure that they are linked properly and named properly because image SEO is also important for better conversions.
8. Be Unique And Meaningful
This goes without saying! There are loads of marketers out there selling the same product. So, if you want a consumer to pick yours over your competitor’s product, you need to write descriptions that you unique and meaningful.
9. Call To Action – Important
Even in product descriptions, you need to have a clear call to action because you need to influence the user to buy. The call to action in the PD should inspire the user to purchase.
10. Convince, Don’t Sell
Rather, catch attention the user and don’t force him to buy. Be assertive but not too aggressive. Your description should convince the user that the product should be bought!
Author Bio: Author writes for crazyxhtml on topics like SMO, and web development related subjects. She works with a leading SEO company and enjoys popularity as a blogger.
Hey Divya thanks for sharing this tips with us.
Yes #4, #9, #10 always matters for writing product descriptions.
BTW Thanks.
What about adding comparison table too..! Comparison table plays a great role in showing the real benefits (as you mentioned in #5). So for me, Marketers should keep this in mind while writing on any product.
I’m interested in writing and would like to have a job in writing product descriptions in the future. What is this job called? how much do you get paid for doing this job? thanks.
I think these all tips are important, I do follow these tips while creating a micro niche sites, it generates sales from time to time. As long as the description of the product is clear and easy to understand, people would be happy to read them. Agree with your last point, convince but don’t sell. We must try not to hard sell a product, we just sharing our experience using it and share the pros and cons about the product, there’s no one product is perfect, so don’t keep focusing on the pros but avoid the cons.
Thanks for the tips Divya!
There is no doubt that if the description of the product is not mentioned clearly then consumer will be in a confused mind whether to use the product or not. And as said above comparison table will help the consumer to distinguish between the product and choose the right one.
Comparison between 2-3 products/tools of same kind will give a great overview of pros and cons for your clients and it can boost sales then
nice tips divya u just covered all the points , really nice article
really i agree with you that description carries an important role …..and i also like the point that we should not sell but convince