How to Manage and Measure Pay-Per-Click Campaigns

ppc campaign

The rapid advancement of the internet has paved the way for various means to earn money online and one such is PPC. Abbreviated as Pay-Per-Click campaign, it is a generally a method to generate traffic to web pages and websites. It usually involves the owner placing an advertisement on the blogs and pages of the publishers and pay them whenever their advertisement is clicked or accessed from their website. The payment procedures and the display positions generally tend to vary from website to website and owner to owner.

One of the major misconceptions regarding PPC campaigns is that they are successful, regardless of the effort you put. This is one hundred percent wrong assumption. A poorly managed and run PPC campaign can lead to the decline of the brand of products completely. It all depends on how well you manage and measure its performance. So, read on to learn how PPC can be managed and measured effectively for a sustained functioning.

Management:

Research:

By research we mean the analysis on the trending keywords. In simple words, keywords are nothing but the search terms people use in their search engines to get what they want. As an advertiser, it is our primary requirement to recognize what people search and cater to their needs. So, do a complete research on the prevailing keywords and act accordingly. This changes from time to time and you may take up the assistance of some keyword research tools to accomplish this feat.

Organize:

Organizing the campaign helps you to get an insight about your performance and forms the vital part of PPC management. So, organize and sort your campaign into sub-categories so that it is easier for you to determine the class and write an advertisement copy correspondingly.

Harness the power of Analytics:

Analytics offers the best information on the page views, conversion rates, bounce rates, traffic generated, and time spent on the page and other vital information about your campaign. So, run a trial copy of your advertisement, look up the analytics to learn its performance and make the necessary corrective measures.

Landing Pages:

Your brand can benefit more if the traffic is redirected to your website’s landing pages. But, as a part of managerial process, what you should ensure is that the traffic redirected is relevant to the user’s keyword. A wrong redirection can leave a completely bad impression about your campaign. So, make sure the keywords match the landing page and if not replace them!

Measurement:

Quality Score:

This forms one of the primary ways to measure your campaign’s performance. The term quality score is the measurement of the relevancy of the keywords to the advertisements placed and redirected. This is the same that we saw above. Maintaining a higher quality score will mean that the keywords match to the advertisements and will ensure the longevity of your campaign.

Conversion Rates:

One of the other important things to measure the campaign’s success is by checking the conversion rates. Conversion rates will give you detailed information on the number of clicks that have converted into sales. This process will also indicate if the campaign is heading towards profit or a potential loss.

Keyword Metrics:

Keyword metrics refers to the assessment of which keyword attracts more number of clicks and which attracts more conversions. This will help you in determining on which keywords to work and replace and which ones to prioritize. Online tools may be helpful in this one.

So, these were some of the ways to manage and measure your Pay-Per-click campaign. You can carry out any strategies to get business but the focus should be on the conversion rates because sales are our primary concern, honestly!

This article has been brought to you by Jessica Keren of AT&T – The number one when it comes to quality home entertainment, att uverse as well as att.com services.

36 comments… add one

  • Nice analysis on how to succeed with ppc Jessica. I really learnt something new about quality score from this blog post.

    By the way, good to see this blog is back up after a couple of days of temporary glitches.

    • I too feel the same, i too visited this blog many times for 2-3days but it did not load used to just show blank page, and Tinh Nice Marketer Delight 3 Theme, you need to optimize your website it is poorly optimized

  • Ive tried PPC campaigns. In my opinion its hard to profit because of high click costs compared to actual sales you get. Check out by blog on why to eat a raw vegan diet.

  • PPC campaigns need to be monitored very closely. I liked the way you have split it into points to be taken care of. Good post!

  • Never tried ppc campaigns but have tried facebook offers. They have always flopped

  • tried adwords and it costed me allot but i did get nothing out of it and after reading your article i got to know i was missing many factors like i didnt orginize it properly and i didnt do any research. anyways we fail and learn thats the process but now my site is going good without ppc.

  • Dear Admin,

    I am new in this field of ppc via internet…was searching in Google about it and i landed on your blog,Learnt a lot of tips on it.Thanks for providing an effective Blog that offers complete synchronization between creativity and information.Your Blogs meets all the requirements of the readers and is user friendly and provide the best and best information to the reader.

    Thank you so much for share the great information…!!!!

    • Well Tinh, provides the Best i have been reading her blog for long time, but i guess nowadays she went inactive, I m not seeing any activity on the site

  • Thanks a lot for sharing such an informative aritlce.
    BTW: Your pagerank decreased from 3 to 2 in last update.

  • It’s too important to monitor PPC campaigns very closely, as there yours money is being used.

  • It’s too important to monitor PPC campaigns very closely, as there yours money is being used. and if the campaign fails, then you will lose your money, noone else.!!

  • Thanks for breaking it down, you have a couple tips I need to incorporate into my campaigns.

  • Great tips you have provided to manage CPC campaign great!

  • Got to know a lot about PPC, very informative about it. Thanks for sharing it. Nice post.

  • PPC is really all about the quality and not quantity of clicks because in certain quarters, a click would get you just a a cent and that is the true. Thanks.

  • Hey,
    Thanks for breaking it down, you have a couple tips I need to incorporate into my campaigns.

    PPC campaigns need to be monitored very closely. I liked the way you have split it into points to be taken care of. Good post!

    Thanks again!!!

  • I got very badly burned by using the Google PPC service a couple of years ago. So I have learnt the hard way that this method of advertising only works on some niches.

  • Well explained article, i really like the way u deeply explained about the ppc

    Thanks mate :)

  • I think that getting the landing page right is key for any PPC campaign, if you are not sending visitors to a targeted landing page and are instead sending them to a generic page on your website you are wasting your money.

  • Thanks for sharing.. I just started getting some crowd. Can you tell me the top ppc providers..

  • Thank you very much for sharing this very helpful information here. You have to run PPC campaigns very carefully and this post will help a lot in that.

  • So this is what pay per click is all about, I did not have any knowledge about it until I read your post.

  • That’s a nice article Tinh, If PPC is done properly then it can bring better conversions, if done without cautions and understanding the business, then you will suffer consequences by losing the money. I like that you have added every piece of information for beginners too. Liked that. Thank you.

  • hi,
    nice tips to manage a blog. great post shared by you.
    thanks… :)

  • honestly, my head’s spin reading the analytics.
    couldn’t you make it in simpler way ?

  • Tried adwords and it costed me allot but i did get nothing out of it and after reading your article i got to know i was missing many factors like i didnt orginize it properly and i didnt do any research.PPC is really all about the quality and not quantity of clicks because in certain quarters, a click would get you just a a cent and that is the true. Thanks

  • Hey Jessica !
    Great insights.
    I really liked the whole explanation. i really love this post, which is helpful for me.
    Thanks.
    Matt

  • Hi Tinh,
    i use tracking202 source, ok?

  • Hey !
    I loved this post. Quite informational post.
    The point “Keyword Metrics” is valid one indeed.
    Totally agree with you.
    Thanks.
    Brian

  • Lee

    Hi
    I keep looking at trying a ppc campaign keep botterling it though in case it doesn’t work. There again nothing ventured nothing gained. I have spoke to people that using Adwords for a little while really helps your rankings of your site over all not sure if this is correct or. Not. Do you have any experience of this. Would be good if it did because then it would turn it in to a double win situation??????

    Thanks lee

  • It’s very important to carefully watch your PPC as it is your money. The tips are very very useful for a newbie.

  • I have just loss a large money with ppc because don’t have a plan. :(
    Should have a plan before start a campaign ppc

  • Hi
    The way you have written is very impressive. But i want to ask that “does cpc also depend on Tags we use?… You have told about the keywords.
    Thanks for sharing your knowledge :).

  • I’m trying to learn more about PPC and this is a really good article Jessica. Thanks for sharing this.

    Cheers,
    Mike

  • Hi,
    I am glad to read your article this blog is really helpful for me.
    Thanks for the useful sharing.

  • PPC’s is one unique terms of SEO and in business terms!

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